Bandai has become the leading toy company of Japan. The company holds many popular toy licenses in Japan, including Godzilla, Ultraman, Kamen Rider, the Super Sentai series (which they took part in creating), Gundam, and many others. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, includingPower Rangers, Ben 10, Dragon Ball Z, Digimon, Tamagotchi, and Girlz Connect.